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The Hidden Persuaders. Vance Packard. D. McKay Company, 1957 - Advertising - 275 pages. An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed ...
24 de ene. de 2012 · The hidden persuaders by Packard, Vance. Publication date 1970 Publisher New York Pocket Books Collection internetarchivebooks; inlibrary; printdisabled Contributor Internet Archive Language English. Access-restricted-item true Addeddate 2012-01-24 17:24:25 Boxid IA139201 ...
Product details. ASIN : B006DO9H1A. Publisher : Pocket Books (January 1, 1959) Item Weight : 4.8 ounces. Best Sellers Rank: #414,818 in Books ( See Top 100 in Books) #281 in Marketing & Consumer Behavior. #356 in Advertising (Books) #978 in Popular Culture in Social Sciences.
This paper provides a historical approach to Packard's contribution and ideas in the context of recent theoretical insights into psychological processing and new persuasion practices. In Perloff's day, the idea of "hidden persuaders" was indeed a matter of bluff and, to some extent, hysteria. But no longer.
1 de jul. de 2007 · Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.
The Hidden Persuaders: Directed by Wayne Dudley. With Dayle Teegarden, Nicky Modlin, Stephen Samson, Siobhan Callas. A rock star is found dead with the police looking at an open and shut case. However a reporter's instincts lead him into a world of corruption, murder, sex, drugs and rock & roll.
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
