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  2. www.marketingdive.com › news › burger-king-whopper-detour-mobile-marketer-awardsCampaign of the Year: Burger King's 'Whopper Detour' - Marketing...

    9 de dic. de 2019 · The fast food giant in December 2018 pushed its efforts to new heights with the latter: A “Whopper Detour” stunt relied on mobile geofencing to steer customers away from McDonald’s and promote the order-ahead features of Burger King’s recently redesigned app.

  3. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    17 de may. de 2019 · Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI. FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea....

  4. www.merca20.com › campana-destacada-the-whopper-detour-uno-de-los-trolleos-masThe Whopper Detour, uno de los trolleos más grandes de Burger...

    14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene en...

  5. www.brandbusinessboundless.com › brand-campaigns › burger-king-"the-whopper-detourBurger King "The Whopper Detour" Campaign

    The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants.

  6. Imágenes

    • Burger King Whopper Detour campaign | Campaigns of the world
    • Burger King Whopper Detour campaign | Campaigns of the world
    • WARC Rankings Creative 100: Burger Kings "The Whopper Detour" ist die ...
    • Burger King Whopper Detour Campaign - YouTube

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  7. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins...

    19 de jun. de 2019 · 'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins Direct Grand Prix at Cannes. Plus two golds in Direct and four golds in Media. FCB New York's stunt for Burger King gave fans a...

  8. www.youtube.com › watchBurger King | The Whopper Detour (Español) (Case Study)

    2 de jun. de 2020 · Agencia | FCB, New YorkSíguenos en:Facebook: https://www.facebook.com/PeruAdvertisingInstagram: https://www.instagram.com/peruadverting

  9. vandal.elespanol.com › noticia › r2540'Whopper Detour' es la loca campaña viral de Burger King

    5 de dic. de 2018 · whopper detour Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de Burger King, conducir...