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  1. identity.stanford.edu › visual-identity › stanford-logosStanford Logos - Identity Guide

    Stanford Logos. The Stanford logo system includes wordmarks, block “S” with tree, university seal, the combinations of these elements, and department branding. Each logo type can be used in different ways and for different purposes. Read on for an understanding of how to use our logos.

  2. Stanford’s identity incorporates visual elements that combine to give Stanford communication a distinct look – from emblems, to colors, to fonts, to campus images – Stanford’s identity elements capture our unique spirit.

  3. Stanford Institutional Logos. Revised: July 29, 2020. Primary color palette. White. Cardinal red. Pantone 201C. Black. Process Black. White background. University colors or the *PANTONE® coated colors listed on this page. must be used and matched for final production by approved Stanford vendors.

  4. Information about our logos, color palette and typography. Learn more about Stanford’s primary brand elements