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Find summaries for every chapter of Malcolm Gladwell's The Tipping Point, a book about social epidemics and their causes. Learn about the concepts of stickiness, the tipping point, and the law of the few with examples and analysis.
Learn about the three rules of epidemics and how they apply to social phenomena. The chapter explores the cases of syphilis, gonorrhea, AIDS, and the Spanish flu, and introduces the Law of the Few, the Law of Stickiness, and the Law of Context.
Find helpful summaries and analyses for every chapter in Malcolm Gladwell's The Tipping Point. Explore Studypool's library of literature materials, including documents and Q&A discussions.
Malcolm Gladwell’s The Tipping Point (2000) is an interdisciplinary work of popular sociology and psychology that explores the concept of the tipping point, a moment of sudden change that occurs in social epidemics.
The moment at which a social epidemic goes from invisible to seemingly ubiquitous is called a “Tipping Point.” The book seeks to understand how social epidemics happen, and whether it’s possible to start and control them.
Learn how to create social epidemics by understanding the three factors that tip an idea to a tipping point: the messenger, the message, and the context. Read the full summary of The Tipping Point by Malcolm Gladwell, or browse the key points and exercises by Shortform.
The Tipping Point | Chapter 1 : The Three Rules of Epidemics | Summary. Share. Key Takeaways. The chapter begins with a straightforward medical epidemic: Baltimore's rise in syphilis cases in the mid-1990s. Gladwell analyzes three different explanations for the syphilis epidemic.
