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  1. online1.gsb.columbia.edu › digital-marketingDigital Marketing Online Course at Columbia Business School ...

    Hace 1 día · Marketing in the Digital Era. Examine the shift in paradigms, from mass marketing to customer networks. Explore the marketing funnel and see how customer networks shape each stage. Dive into the core elements of customer behavior: access, engage, customize, connect, and collaborate.

  2. online1.gsb.columbia.edu › digital-marketing-intensiveDigital Marketing Online Bootcamp Course | Columbia Business...

    Throughout the program, you will learn to: Master the essentials of digital marketing channels like display, search, and social media, and deep dive into the world of content marketing. Explore the impact of key technologies and trends in the digital marketing industry, including AI and automation.

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  4. online1.gsb.columbia.edu › certificado-marketing-digitalColumbia Business School | Certificado en Marketing Digital

    Para tener éxito, los especialistas en marketing deben ser capaces de planificar, implementar y medir el impacto de las estrategias digitales que se adapten a los clientes actuales y se integren con sus objetivos comerciales y de marketing tradicionales.

  5. execed.business.columbia.edu › programs › dmioDigital Marketing Intensive (Online) - Columbia University

    Master the essentials of digital marketing channels like display, search, and social media, and deep dive into the world of content marketing. Explore the impact of key trends in the digital marketing industry, including AI and automation.

  6. courses.business.columbia.edu › B8679Digital Marketing | Courses - Columbia University

    Digital marketing has become indispensable to any firm's marketing strategy, but managers continue to face challenges in this constantly evolving medium. This half-term course offers a distinct perspective on digital marketing compared to the full-term course B8679/B7640.

  7. courses.business.columbia.edu › B7640Digital Marketing | Courses - Columbia University

    Digital Marketing combines a high level strategic view of digital marketing and its challenges and opportunities, with a tactical approach using exercises and projects to learn and use the tools and techniques of digital marketers.

  8. execed.business.columbia.edu › programs › dmoDigital Marketing (Online): Accelerate Your Marketing Strategy...

    Through a set of five digital marketing simulations, you will learn to manage search marketing campaigns using your advertising budget for a high-end retailer, develop a Google Ad campaign in the luxury brand space, and use Meta’s platforms to craft successful direct-to-consumer advertising campaigns.