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9 de dic. de 2019 · Campaign of the Year: Burger King’s ‘Whopper Detour’. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain’s app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.
Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI. The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing
14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene...
27 de mar. de 2024 · DESCRIBE THE EXECUTION The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18. The offer was available nationwide in the U.S. (not valid in Alaska and...
Picked up by news media around the world, the campaign generated 3.5 billion earned media impressions and a 37-to-1 return on investment, according to the chain. Direct Lions jury president Nicky...
16 de jun. de 2022 · The idea was dubbed "The Whopper Detour." Burger King offered a one-cent Whopper to people who downloaded their app. But here's the kicker — that offer was only valid when a customer was in...
1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.
