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25 de jun. de 2024 · Results / The campaign received over 22 million views, 3.2 million likes and 83,000 comments on TikTok, resulting in the greatest engagement of any campaign on European TikTok in 2023 and helping the brand amass more than 104,000 new followers on the platform. The Unnoticeable Whopper was awarded a silver pencil at The One Show 2024 in the Social Media: Influencer Marketing / Single Channel ...
24 de jun. de 2024 · 1. Time-Lapse Video: The video showed the Whopper decomposing over 34 days, making the natural process of mold growth evident. 2. Billboards and Print Ads: High-resolution images of the moldy Whopper were displayed on billboards and in magazines, making a bold visual statement.
13 de jun. de 2024 · Burger King, in collaboration with Play the Game Agency, launched an innovative digital marketing campaign titled "The Whopper More Whopper Than Ever". This campaign targeted a young, football-loving audience through popular platforms Twitch and TikTok.
19 de jun. de 2024 · The brand’s bold advertising campaigns, such as the “Whopper Detour” campaign, generate significant buzz and media coverage. Burger King effectively reaches a younger demographic by integrating pop culture references, as seen in the Fortnite campaign.
14 de jun. de 2024 · Whooper Detour by Burger King. The "Whopper Detour" campaign encouraged customers to go to McDonald's to unlock a special deal on the Burger King app.
7 de jun. de 2024 · Today, we’re diving into one of the most ingenious and controversial campaigns in fast-food history: Burger King's Whopper Sacrifice. This campaign not only flipped traditional marketing on its head but also leveraged social media in a way that had never been done before.
17 de jun. de 2024 · La promoción utiliza la tecnología de reconocimiento facial para medir el "nivel de resaca" de una persona de uno a tres y ofrece un cupón combinado correspondiente para el Whopper Jr. Doble, Whopper o Whopper Doble.
