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  1. 28 de mar. de 2019 · The ‘Blair Witch’ Extended Universe: How a Tiny Indie Film Became a Horror Sensation—and Invented Modern Movie Marketing. The 1999 found-film sensation changed the way that audiences watch ...

  2. The main theme behind the Blair Witch Project’s marketing campaign was to establish uncertainly among the public. Every single tactic carried out revolved around stirring confusion among potential movie viewers.

  3. 3 de oct. de 2021 · The Blair Witch Project wasn’t the first found-footage horror movie, but its exceptional advertising campaign changed film marketing forever. What began as an improvisational, low-budget experiment became one of the most influential horror movies ever produced.

  4. 15 de sept. de 2020 · The Blair Witch marketing team was determined to continue spreading the rumors that three students actually went missing in their hunt for the evil witch. And so they took it to a whole new level: they created and distributed missing people leaflets.

  5. 18 de sept. de 2016 · The Blair Witch Projects filmmakers found a way to use the web to their advantage, spreading their mythology at a time when verifying its accuracy was still difficult.

  6. 16 de jul. de 2023 · La trama del Proyecto Blair Witch se basa en tres jóvenes estudiantes de cine que llegan a un pequeño pueblo para filmar un documental sobre la leyenda de una bruja local. Para ello, se internan en el bosque, buscando pistas sobre la historia.

  7. 5 de oct. de 2020 · The Blair Witch Project is recognised as popularising the found footage sub genre of horror filmmaking as well as being one of the first successes of Transmedia marketing.