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  1. Using the university’s name and identifying logos, marks, and symbols in the Rutgers Visual Identity System consistently and appropriately maintains a strong image for Rutgers. Get the Rutgers logotype and signatures, access the signature generator, understand the Rutgers visual identity system.

  2. The Rutgers Visual Identity System provides specific guidelines and standards for using Rutgers' marks, signatures, and other identity elements in all university communications and on university-authorized products. The Rutgers logos are federally protected trademarks.

  3. The university's logotype, signatures, and other main marks comprise Rutgers Visual Identity System, a key element of Rutgers' brand. These marks may not be altered in any way: Logotype; Logotype with Signatures; Shield; Block R; Rutgers Health Logotype; Offical Rutgers University Seal; Need logo files?

  4. The Rutgers R is the official logo of the university and the foundational mark of the visual identity system. The elements of the visual identity system are available for download or upon request. To maintain brand consistency, don’t create the marks or any combination of these components yourself.

  5. Logo The Rutgers logo, a stylized graphic R, is the oficial mark of the university. Do. Use the Rutgers R logo on all university communications. Use the Rutgers R logo alone or with a signature. Use the Rutgers name in text in the content of your materials if the Rutgers R is used alone.