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Whopper Detour users alone will spend around $15 million more per year on the BK mobile app. Whopper Detour put our mobile app on the map, made people engage with it, and now they continue to use it.
The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: "Home of the Whopper" Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. "It takes two hands to handle a Whopper" "In the land of burgers, Whopper is king" (March 2000–August 2003)
9 de dic. de 2019 · Campaign of the Year: Burger King’s ‘Whopper Detour’. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain’s app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.
14 de jul. de 2020 · Campaña Destacada: The Whopper Detour, uno de los trolleos más grandes de Burger King para McDonald’s. The Whopper Detour fue la campaña más premiada en la pasada edición de Cannes Lions ...
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and ...
11 de ene. de 2019 · La última acción llamada «The Wopper Detour», Burger King vendió hamburguesas Whopper por un centavo. Una campaña para promocionar el lanzamiento de su nueva app y comunicar que Burger King estará en cualquier lugar.
5 de oct. de 2020 · “Whopper Detour”, de Burger King, ganó el Gran Effie Estados Unidos - Marketers by Adlatina. MARKETING 05.10.2020 | ESTADOS UNIDOS | OTRO LOGRO PARA EL EQUIPO DE FERNANDO MACHADO. “Whopper Detour”, que había sido la gran ganadora en Cannes Lions el año pasado, ayudó a la app de Burger King a alcanzar el número uno en las tiendas de iOS y Android.
