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Burger King. By David Griner. CANNES, France—Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New...
- The Inside Story of the Burger King Campaign That Changed the ... - Adweek
Yet Whopper Detour increased the BK mobile app sales by...
- Burger King's 'Whopper Detour' Ends Triumphant Week at Cannes With ...
The honor marks the end of a dominant week at Cannes for...
- The Inside Story of the Burger King Campaign That Changed the ... - Adweek
“Whopper Detour” was a fairly intuitive idea that fits the ethos of the brand: any customer on the app, within 600 feet of one of the 14,000 McDonald’s locations in America, could unlock a deal...
But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep...
Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald’s location (and then, presumably, drove away to redeem their BK coupons).
9 de dic. de 2019 · The fast food giant in December 2018 pushed its efforts to new heights with the latter: A "Whopper Detour" stunt relied on mobile geofencing to steer customers away from McDonald's and promote the order-ahead features of Burger King's recently redesigned app.
