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John Elkington. In 1994, the author coined the term triple bottom line. He reflects on what got him to that point, what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off.
25 de jun. de 2018 · About 25 years ago, John Elkington coined the term “triple bottom line” as a challenge for business leaders to rethink capitalism. It was supposed to offer a radical new way forward, as...
La historia del triple resultado. John Elkington popularizó por primera vez el término "triple resultado" en 1994, cuando desafiaba a las empresas a no limitarse a analizar sus ganancias, sino a mejorar las condiciones de vida de las personas y la salud del planeta.
The phrase, "people, planet, and profit" to describe the triple bottom line and the goal of sustainability, was coined by John Elkington in 1994 while at SustainAbility, and was later used as the title of the Anglo-Dutch oil company Shell's first sustainability report in 1997.
John Elkington first popularized the term “triple bottom line” in 1994. At that time, he was challenging businesses to expand their focus beyond profits to improving conditions for people and the health of the planet.
By John Elkington. Book The Triple Bottom Line. Edition 1st Edition. First Published 2004. Imprint Routledge. Pages 16. eBook ISBN 9781849773348. ABSTRACT. In 1994, the author coined the term triple bottom line. He reflects on what got him to that point, what has happened since – and where the agenda may now be headed.
8 de dic. de 2020 · The triple bottom line is a business concept that states firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line.”
