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1. brand.berkeley.edu › identity-and-visual-design › our-logoOur Logo | Berkeley Brand

   brand.berkeley.edu › identity-and-visual-design › our-logo

   • En caché

   The Berkeley logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.

   • Color

     Beyond our logo, color is the most recognizable aspect of...

   • Communications & Public Affairs

     If you've ever caught the infectious enthusiasm of a student...

   • Photography

     Object shots or shots of projects and innovations can and...

   • Resources

     From visual design to social media, this site provides tools...

2. Imágenes

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3. www.berkeley.edu › brandBrand identity update - University of California, Berkeley

   www.berkeley.edu › brand

   • En caché

   The new visual identity maintains two versions: a primary academic logo (”Berkeley”) and a secondary extended logo (“University of California Berkeley”) for use when the connection to the UC is unclear.

4. brand.berkeley.edu › identity-and-visual-designIdentity and Visual Design | Berkeley Brand

   brand.berkeley.edu › identity-and-visual-design

   • En caché

   The key components of Berkeley’s identity—the Berkeley logo, the seal, official stationery and the Cal Athletics Script Mark—should always be handled with consistency to reinforce and protect our brand.

5. brand.berkeley.eduThe Berkeley Brand | Berkeley Brand

   brand.berkeley.edu

   • En caché

   Protecting, strengthening and leveraging our over 150 year reputation for generating unparalleled intellectual, economic and social value — and challenging convention — to reimagine the world. Berkeley is one of the world’s most respected brands. As communicators, we are guardians of the brand.

6. es.wikipedia.org › wiki › Universidad_de_California_en_BerkeleyUniversidad de California en Berkeley - Wikipedia, la...

   es.wikipedia.org › wiki › Universidad_de_California_en_Berkeley

   • En caché

   La Universidad de California en Berkeley (en idioma inglés University of California, Berkeley), también conocida como UC Berkeley, Berkeley o Cal, [1] es una universidad pública estadounidense con sede en Berkeley, California (Estados Unidos).

7. brand.berkeley.edu › berkeley-brand › our-nameOur Name | Berkeley Brand

   brand.berkeley.edu › berkeley-brand › our-name

   • En caché

   Around the world, people recognize and respect the Berkeley brand, consistently ranking it among the top five global brands in higher education. Cal, short for California, is the university’s iconic athletics brand that generates pride and passion among legions of sports fans.

8. brand.berkeley.edu › berkeley-brand › brand-fundamentalsBrand Fundamentals | Berkeley Brand - University of California,...

   brand.berkeley.edu › berkeley-brand › brand-fundamentals

   • En caché

   We maintain guidelines over the way that the UC Berkeley brand is expressed visually and in writing. Our brand guidelines define the use of our logos and marks, colors, fonts, photography, and graphic elements — and offer guidance for how to talk about our university.