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Tom Roach – Championing commercial creativity. Blog. Humans Wanted. This is a call to arms for strategy people to join the new Account Planning Group AI Working Group, that aims to get the best from the technology for the planning and strategy community and help shape a positive future for the discipline. Paper was the future once.
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
The sales funnel is nearly a hundred years old, but despite...
- Marketing’s most marmite metric – Tom Roach
It’s simultaneously what marketers say is their most...
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
4 de mar. de 2021 · Tom Roach, a multiple Gold IPA Effectiveness award-winning marketing strategist, argues for a balanced approach between long and short-term marketing tactics. He explains how to create communications that sell both immediately and forever, and close the value-destroying divide between brand and performance marketing.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
The latest tweets from @tomroach
22 de abr. de 2021 · Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years–shares his thoughts on Jellyfish, and what it may mean about the agencies ...
