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  1. 2 de ago. de 2019 · known unknown — complicated context. The “known unknowns” are things you know you need to know but are not yet known. It refers to things we know exist, but we do not have all the...

  2. 14 de oct. de 2011 · Unknown unknown: Something we don't know and that we don't realize we don't know. Unknown known: Something that we know, but that we don't realize that we know. A good example of an unknown known is when you can and cannot end a sentence with a contraction.

  3. Unknown unknowns (unexpected or unforeseeable conditions), which pose a potentially greater risk simply because they cannot be anticipated based on past experience or investigation. Known unknowns result from recognized but poorly understood phenomena.

  4. 12 de dic. de 2020 · “ [A]s we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also...

  5. Known knowns: These are facts or variables that we're aware of and understand. They form the basis of our knowledge and provide a solid foundation for decision making. Known unknowns: These are factors we know exist, but don't fully understand.

  6. 15 de ene. de 2019 · An unknown known (data you think you know but actually don’t) sounds an awful lot like fraud. How can you actually know how much you are wasting on fraud? How many of those new clicks, installs, and conversions are actually fake?

  7. 17 de feb. de 2019 · Known Knowns (facts): you use analytics data to check those facts against them. Known Unknowns (hypotheses): can be confirmed or rejected with measurements. Unknown Knowns (our intuitions and prejudices): can be put aside if we trust the data instead.