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1 de feb. de 2004 · The variables found to interact with source credibility are categorized into 5 categories: source, message, channel, receiver, and destination variables. The most heavily researched variables...
2 de sept. de 2020 · The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. Alexander Coppock, Seth J. Hill, and Lynn Vavreck Authors Info & Affiliations. Science Advances. 2 Sep 2020. Vol 6, Issue 36. DOI: 10.1126/sciadv.abc4046. Abstract.
Receiver-operating characteristics in recognition memory: Evidence for a dual-process model. Journal of Experimental Psychology: Learning, Memory, and Cognition, 20(6), 1341–1354. https:// https://doi.org/10.1037/0278-7393.20.6.1341
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments A Coppock, SJ Hill, L Vavreck Science...
We investigate heterogeneous effects by sender (candidates or groups), receiver (subject partisanship), content (attack or promotional), and context (battleground versus non-battleground, primary versus general election, and early versus late). We find small average effects on candidate favorability and vote.
31 de ago. de 2020 · The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. September 2020. Science Advances 6...
Persuasion in Parallel: How Information Changes Minds about Politics. A Coppock. University of Chicago Press. , 2023. 121 *. 2023. The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. A Coppock, SJ Hill, L Vavreck.
