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11 de may. de 2024 · Levitt define la miopía del marketing como «la tendencia de las empresas a enfocarse en la producción y venta de productos existentes en lugar de identificar y satisfacer las necesidades cambiantes de los consumidores».
Hace 3 días · They want what the hole makes possible, and then they want to preferably make money what they’re making possible too. They want value creation and value capture. Whenever you hear, "The business wants X", consider that as a proxy that may be a poor substitute for what they really want. What they really want is usually anchored in something else.
27 de may. de 2024 · - Theodore Levitt. En la carrera por ser competitivas, las empresas cooperativas no pueden limitarse a ser eficientes en la utilización de recursos. Para lograr una competitividad sostenible a...
21 de may. de 2024 · Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. Originally, Levitt described the concept in the context of organizations in high-growth industries that become complacent in their belief that such industries never fail.
Hace 1 día · Theodore Levitt first introduced the terminology in a 1960 article published in the Harvard Business Review. It refers to a producer’s failure to attend to the consumer’s needs and focus only on his/her product marketing.
22 de may. de 2024 · En él, Theodore Levitt, quien era entonces instructor de gestión de negocios en Harvard Business School, metió la célebre interrogante “¿En qué comercio está usted realmente?”, y con ella la confirmación de que, si los ejecutivo de trenes se hubiesen observado a sí mismos en el comercio del transporte en vez del comercio ...
28 de may. de 2024 · Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. Originally, Levitt described the concept in the context of organizations in high-growth industries that become complacent in their belief that such industries never fail.
