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Target Group Index. Get in touch. Every year, Kantar surveys over 700,000 real people in 45 markets with a questionnaire that is unparalleled in the industry for its breadth and depth. At an aggregate level, marketers can access up to 25 BILLION data points each of which can be used to build a full picture of your current and prospective customers.
TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences.
Target Group Index (TGI) is a sophisticated market research tool used to understand the characteristics, attitudes, and behaviors of specific consumer groups. It goes beyond basic demographics to provide a nuanced understanding of a target audience, enabling businesses to tailor their marketing strategies more effectively.
TGI Consumer Analysis te ayuda a manejar grandes volúmenes de datos de manera rápida y sencilla, disponible en cualquier momento y lugar. Se adapta a las necesidades del usuario final: ya sea perfilando a las audiencias, en la planificación, compra de medios o segmentación de consumidores.
Overview. Target Group Index. Quick Reference. (TGI) An annual marketing research report compiled from the returned questionnaires of a random sample of thousands of respondents on their use of hundreds of products and thousands of brands.
Target Group Index proporciona un conocimiento exhaustivo de los comportamientos de compra, la exposición y el consumo de medios comunicación (incluidas las actividades en línea), los productos, las marcas, las opiniones y las actitudes.
The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009. In December 2019, the Kantar Group acquired the market research company Colmar Brunton Australia as part of its acquisition of WPPAUNZ's Data Investment Management
