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  1. 16 de jul. de 2024 · Learn how performance marketing works, why you should use it, and what channels offer the most bang for your buck. Performance marketing is a digital marketing strategy that’s driven by results and pays based on specific actions, such as clicks, sales, or leads.

  2. 2 de jul. de 2024 · El performance marketing se ha convertido en una de las estrategias más valiosas y efectivas dentro del ámbito del marketing digital y la publicidad. Pero, ¿qué es exactamente el performance marketing y por qué es tan crucial para las empresas modernas?

  3. marketing.sfgate.com › blog › what-is-performance-marketingWhat is Performance Marketing?

    9 de jul. de 2024 · Performance marketing focuses on measurable results and accountability, ensuring every marketing effort is tied to business outcomes. Utilizing performance marketing tools and platforms...

  4. 15 de jul. de 2024 · Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click.

  5. 8 de jul. de 2024 · The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals.

  6. 9 de jul. de 2024 · Performance marketing is a results-driven approach to digital marketing that means advertisers pay only when specific actions, like clicks, leads, or sales, happen. It uses channels like affiliate marketing, pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM).

  7. 6 de jul. de 2024 · Hablamos con Catalina Salazar, Chief Operating Officer en Iprospect, sobre el performance marketing y el panorama digital que enfrentan las marcas en pleno 2019.

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