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Hace 1 día · La campaña «Moldy Whopper» buscaba transmitir a los consumidores la autenticidad y transparencia de Burger King al demostrar que su hamburguesa se descomponía de manera natural, sin la ayuda de conservantes artificiales. Este enfoque resaltaba el compromiso de la marca con ofrecer productos más reales, sostenibles y saludables para sus ...
24 de jun. de 2024 · In the world of fast food marketing, where glossy images of perfectly crafted burgers dominate, Burger King made a bold and shocking move with their “Moldy Whopper” campaign. This unconventional strategy aimed to highlight the absence of artificial preservatives in their burgers, addressing a common criticism of fast food chains.
16 de jun. de 2024 · In a world saturated with picture-perfect food advertisements, Burger King took a daring leap with their 2020 campaign, " The Moldy Whopper " This unconventional marketing strategy showcased...
19 de jun. de 2024 · The "Moldy Whopper" campaign by Burger King is a bold and unconventional strategy that took significant risks to deliver a powerful message about their commitment to removing artificial...
1 de jul. de 2024 · In this case study, we explore the Moldy Whopper campaign, analyzing the daring strategies and essential elements that led to its remarkable success in advertising.
16 de jun. de 2024 · How well do you think an advertisement of a moldy burger would work? In 2020 Burger King launched a global advertisement campaign of a time-lapsed Whopper decomposing for 35 days. It ends with “The beauty of no artificial preservatives.”
Hace 1 día · 7,802 likes, 215 comments - insidehistory on July 8, 2024: "Swipe ⬅️ Burger King broke the norms of food advertising with its daring “Moldy Whopper” campaign. This initiative aimed to emphasize their commitment to using no artificial preservatives. ️ By removing 8,500 tonnes of artificial preservatives globally over three years, Burger King showcased a decomposing Whopper over 35 ...
