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This 2019 Clio Awards Silver winning entry titled 'The Whopper Detour' was entered for Burger King by FCB New York, New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service.
24 de ago. de 2023 · How the Whopper Detour Works. Burger King's Whopper Detour campaign was a clever and disruptive marketing ploy that aimed to entice customers away from McDonald's and towards Burger King restaurants. The campaign was launched in December 2018 and utilized geo-fencing technology, allowing Burger King to track customers' locations through their ...
3.2 million new users installed the Burger King app following its launch with Braze. Burger King saw a 53.7% increase in monthly active users (MAUs) for its mobile app. The number of users sharing their location data with Burger King jumped 143%. The total ROI from the Whopper Detour campaign came in at an incredible 37-1.
We turned our biggest competitor’s advantage into our own, by turning their restaurants into touchpoints of OUR campaign, inviting consumers to order a 1-cent Whopper that could only be ordered “at” McDonald’s through the new BK App. ... The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18.
26 de ago. de 2020 · Store Visits. The chain saw the highest number of store visits in four years. The chain estimated the campaign earned it a 37-1 return on investment. Awards Won. “Whopper Detour” also won t wo golds across subcategories in the Direct Lions and four golds in the Media Lions. Reach & Coverage.
6 de dic. de 2019 · The Whopper Detour campaign catapulted the Burger King app from a No. 686 in the app store to No. 1 across all categories, on both iOS and Android devices. Their creativity to capture attention in ...
Agency: FCB. This professional campaign titled 'The Whopper Detour' was published in United States in December, 2018. It was created for the brand: Burger King, by ad agency: FCB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
