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17 de may. de 2019 · Whopper Detour users alone will spend around $15 million more per year on the BK mobile app. ... And they ended up buying more than just the Whopper for 1 penny. The ROI for the campaign was 37:1.
5 de dic. de 2018 · The Whopper Detour campaign kicked off on Dec. 4 and runs through Dec. 12. The Whopper Detour promotion is part of Burger King's effort to promote the order-ahead features of its redesigned mobile app. BK App users are only allowed to redeem the free offer once during the campaign period.
18 de ago. de 2023 · Enter the "Whopper Detour," a campaign orchestrated with precision. The goal? App downloads. This singular ambition breathed life into the campaign, catapulting foot traffic, and catapulting sales.
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's. Case study summary • Burger King sent customers to McDonald's, rewarding app users with a one cent burger if they were within 600ft of a McDonald's
17 de may. de 2022 · A key campaign that brought together Burger King's hackvertising and competitive sparring tactics was the "Whopper Detour," a stunt that used mobile geofencing to steer customers away from McDonald’s to promote the order-ahead features of Burger King’s redesigned app. One of the best campaigns of the late 2010s, "Whopper Detour ...
20 de feb. de 2020 · 20 Feb 2020. Burger King’s mouldy whopper ad, which shows the fast food chain’s hero product in a state of disgusting decomposition, has divided marketers and agency folk, and it’s divided Contagious, too. The rationale for the global ad campaign is sound enough. Burger King is (gradually and at different speeds in different places ...
7 de oct. de 2021 · Burger King's 'Whopper Detour'. Burger King has become somewhat synonymous with quirky, out-of-the-box marketing and you may recall their clever response to COVID-19 last year with their mask campaign. Most of the chain's notable efforts are cheeky jabs at archrival McDonald's. People who went within 600 feet of most McDonald's locations ...
