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The groundbreaking campaign makes a reference to the number of days that have passed since the sandwich was prepared, and a line reads, “The beauty of no artificial preservatives.”. This professional campaign titled 'The Moldy Whopper' was published in Sweden in February, 2020. It was created for the brand: Burger King, by ad agencies ...
27 de mar. de 2024 · Burger King - The Whopper Detour (Case Study) | Campaign1. BACKGROUNDIn 2015, only 11% of fast-food consumers placed an order using a mobile app, compared to...
1 de oct. de 2020 · But one of its older, much-celebrated campaigns, “Whopper Detour,” returned to the stage for another big win: The Grand Effie. At the 2020 Effie U.S. Summit and awards gala tonight, ...
The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., ...
5 de dic. de 2018 · The Whopper Detour campaign kicked off on Dec. 4 and runs through Dec. 12. The Whopper Detour promotion is part of Burger King's effort to promote the order-ahead features of its redesigned mobile app. BK App users are only allowed to redeem the free offer once during the campaign period.
27 de jun. de 2019 · Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends. Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.
17 de may. de 2019 · Yet Whopper Detour increased the BK mobile app sales by three times during the nine-day promotion and by two times ever since the promotion ended. This campaign catapulted BK’s app from a modest No. 686 in the app store to No. 1 across all categories, on both iOS and Android.
