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于是，汉堡王在美国发起了这场 #The Whopper Detour 为皇堡绕路#的营销战役。 汉堡王通过对美国 14000+ 麦当劳进行地理定位，当消费者进入距离任何一家麦当劳门店 600 英尺范围内，并下载了汉堡王的最新应用程序，就能解锁到1美分的皇堡。
17 de may. de 2019 · Whopper Detour users alone will spend around $15 million more per year on the BK mobile app. Yes, Whopper Detour put our mobile app on the map, made people engage with it, and now they continue to ...
19 de jun. de 2019 · Burger King’s “Whopper Detour,” which directed McDonald’s customers to the nearest Burger King with the promise of a sandwich for a penny, won the Direct Grand Prix at the Cannes Lions ...
1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.
7 de abr. de 2023 · Burger King’s “The Whopper Detour” campaign was a clever and successful marketing campaign that took aim at their biggest competitor, McDonald’s. The campaign was designed to drive downloads of the Burger King app and encourage people to try their signature Whopper burger for just one cent. The campaign was launched in December 2018 ...
4 de dic. de 2018 · For its latest stunt, BK is using geofencing to make a tasty sales offer of 1-cent Whoppers—only available to those who veer close to a McDonald's location. It's called "Whopper Detour," and it works like this: For a limited time, when you get within 600 feet of a McDonald's restaurant, you can order a Whopper sandwich for just 1 cent on the ...
The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants. Here's an explanation of the campaign's key elements and its impact:
