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19 de dic. de 2023 · Burger King’s marketing campaigns are often designed to create memorable moments that stick in customers’ minds long after the campaign has ended. The “Whopper Detour” campaign, for ...
27 de mar. de 2024 · Burger King - The Whopper Detour (Case Study) | Campaign1. BACKGROUNDIn 2015, only 11% of fast-food consumers placed an order using a mobile app, compared to...
1 de oct. de 2020 · But one of its older, much-celebrated campaigns, “Whopper Detour,” returned to the stage for another big win: The Grand Effie. At the 2020 Effie U.S. Summit and awards gala tonight, ...
4 de dic. de 2018 · The Whopper Detour promotion can only be used once, Burger King says. The deal will be available through Dec. 12. The price of a Whopper outside of the deal varies by restaurant location, Burger ...
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5 de dic. de 2018 · The Whopper Detour campaign kicked off on Dec. 4 and runs through Dec. 12. The Whopper Detour promotion is part of Burger King's effort to promote the order-ahead features of its redesigned mobile app. BK App users are only allowed to redeem the free offer once during the campaign period.
11 de ene. de 2019 · The last action called “The Whopper Detour”, Burger King sold Whopper burgers for a dime. A campaign to promote the launch of its new app and communicate that Burger King will be anywhere. For this the users had to go to a McDonald’s, open the Burger King app, ask for a Whopper with the promotion and then pick it up by the nearest Burger King.
