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Simply put, a Landing page is a page on your website that's designed to persuade new visitors to take a certain action when they land on it.. Maybe you want people to sign up to your newsletter, or to register for updates, or to buy a particular product or service. You set the objective, and then you design your landing page to encourage people to take that action.
1 de oct. de 2021 · A landing page is a standalone web page, independent from a website’s navigation, built for the singular purpose of compelling visitors to take an action. This action could be a sign-up, a download, or a purchase. It features persuasive elements, like benefit-oriented copy and social proof, to accomplish this goal.
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9 de ene. de 2024 · 6. Landing pages add context to your offer. A.J. Beltis told me one of the biggest benefits of a landing page is the opportunity to add context to your marketing offer. “Marketers feel motivated to bypass the landing page process and skip right to the conversion by encouraging form fills in other methods, such as through a chatbot," says Beltis.
3 de abr. de 2024 · Short and Sweet Writing. Just like with headlines, keep your landing page text brief. In this case, we’re talking around 250-300 words — unless you're selling something super complex. The shorter text makes it 11.8% easier to read and understand. Keep it simple and direct. Explain why your offer matters to them.
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