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21 de ago. de 2019 · 2019 칸 라이언즈 direct lions /mobile lions /titanium lions 등 3개 부문에서 그랑프리를 수상 ‘와퍼 1센트 구매’라는 파격적인 할인 금액 제안과 함께 버거킹의 영원한 경쟁자, 맥도날드에 노골적으로 도발하는 이벤트 참가자의 개입 과정을 설계하는 힙한 아이디어를 보여준 버거킹의 ‘whopper detour ...
5 de dic. de 2018 · whopper detour. Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de Burger King, conducir hasta el McDonald's más cercano y, entonces, pedir una Whopper. Después, podrán recogerla en el establecimiento de Burger King más cercano por 1 centavo.
11 de ene. de 2019 · La última acción llamada «The Wopper Detour», Burger King vendió hamburguesas Whopper por un centavo. Una campaña para promocionar el lanzamiento de su nueva app y comunicar que Burger King estará en cualquier lugar. Para ello los usuarios debían ir a un McDonald’s, abrir la app de Burger King, pedir un Whopper con la promoción para después pasarla a recoger por el Burger King más ...
25 de oct. de 2019 · How BK’s Whopper Detour campaign worked Guests could only get the offer by going to McDonald’s. According to Burger King’s press release , “If a guest is inside one of these geofenced areas [within 600 feet of McDonald’s] and has the new BK app on their device, the app will unlock the Whopper sandwich for a penny promotion.
12 de feb. de 2019 · Burger King boosted downloads of its mobile app by 1.5 million with its “ Whopper Detour ” stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald’s locations. José Cil, CEO of Burger King’s parent company Restaurant Brands International (RBI), revealed the results as part of a quarterly earnings ...
10 de dic. de 2018 · To make the Whopper Detour campaign work, Burger King geofenced more than 14,000 McDonald’s locations across the US.That’s how the app knows when users are close to one of its rival’s restaurants. The offer runs from 4-12 December and was announced with a short video, created with FCB New York.The film shows confused Americans asking for a Whopper at McDonald’s drive-thru windows and ...
19 de jun. de 2019 · The Whopper Detour @BrandBuffet
