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The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants. Here's an explanation of the campaign's key elements and its impact: 1.
19 de ago. de 2020 · La campaña «The Whopper Detour» se basó en la aplicación móvil que tiene Burger King. Mediante su sistema de geolocalización, trataba de incentivar a los clientes (potenciales) a pedir hamburguesas a un centavo de Burger King, siempre y cuando estuvieran cerca de un McDonald’s. Bueno, con un pequeño truco, la aplicación te llevaba ...
IntroductionIn the fast-food industry, where competition is fierce and brands are vying for consumer attention, innovative marketing campaigns can make a significant impact. Burger King, a global chain of hamburger fast food restaurants, has been known for its clever and sometimes cheeky marketing campaigns. One such campaign that garnered widespread attention and accolades was "The Whopper ...
于是，汉堡王在美国发起了这场 #The Whopper Detour 为皇堡绕路#的营销战役。 汉堡王通过对美国 14000+ 麦当劳进行地理定位，当消费者进入距离任何一家麦当劳门店 600 英尺范围内，并下载了汉堡王的最新应用程序，就能解锁到1美分的皇堡。
1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.
18 de ago. de 2023 · Enter the "Whopper Detour," a campaign orchestrated with precision. The goal? App downloads. This singular ambition breathed life into the campaign, catapulting foot traffic, and catapulting sales.
7 de abr. de 2023 · The campaign was designed to drive downloads of the Burger King app and encourage people to try their signature Whopper burger for just one cent. The campaign was launched in December 2018, and it relied on geolocation technology to target McDonald’s restaurants across the United States. When customers were within 600 feet of a McDonald’s ...
