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  1. Using the university’s name and identifying logos, marks, and symbols in the Rutgers Visual Identity System consistently and appropriately maintains a strong image for Rutgers. Get the Rutgers logotype and signatures, access the signature generator, understand the Rutgers visual identity system.

  2. The Rutgers Visual Identity System provides specific guidelines and standards for using Rutgers' marks, signatures, and other identity elements in all university communications and on university-authorized products. The Rutgers logos are federally protected trademarks.

  3. Using the university’s name, identifying logos, marks, and symbols in Rutgers Visual Identity System consistently and appropriately maintains a strong image for Rutgers. The official logos and visual identity elements in the system are the only sanctioned marks for use across the university.

  4. Rutgers University (/ ˈ r ʌ t ɡ ər z / RUT-gərz), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and was affiliated with the Dutch Reformed Church.

  5. Logos: Rutgers, SEBS, and NJAES. Learn how to get and use the various versions of the Rutgers logo, Rutgers–SEBS logo, and Rutgers–NJAES logo. Rutgers Visual Identity System. The Rutgers Visual Identity System effectively links our campuses, schools, other academic units, and administrative offices with the name "Rutgers."

  6. Logo The Rutgers logo, a stylized graphic R, is the oficial mark of the university. Do. Use the Rutgers R logo on all university communications. Use the Rutgers R logo alone or with a signature. Use the Rutgers name in text in the content of your materials if the Rutgers R is used alone.

  7. The Rutgers logotype is the primary element of the Rutgers Visual Identity System. The logotype or an approved version (see below) of the Rutgers logotype with signature must appear on all Rutgers communications.