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The Berkeley logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.
- Color
Beyond our logo, color is the most recognizable aspect of...
- Communications & Public Affairs
If you've ever caught the infectious enthusiasm of a student...
- Photography
Object shots or shots of projects and innovations can and...
- Resources
From visual design to social media, this site provides tools...
- Color
The Berkeley logo is being updated to address issues with legibility at small sizes, usability in digital environments, and incompatibility between the two logos while maintaining the equity built over generations. The Berkeley logo is based on the University of California Old Style typeface created by Frederic Goudy for the University of ...
The key components of Berkeley’s identity—the Berkeley logo, the seal, official stationery and the Cal Athletics Script Mark—should always be handled with consistency to reinforce and protect our brand.
La Universidad de California en Berkeley (en idioma inglés University of California, Berkeley), también conocida como UC Berkeley, Berkeley o Cal, [1] es una universidad pública estadounidense con sede en Berkeley, California (Estados Unidos).
Protecting, strengthening and leveraging our over 150 year reputation for generating unparalleled intellectual, economic and social value — and challenging convention — to reimagine the world. Berkeley is one of the world’s most respected brands. As communicators, we are guardians of the brand.
From a group of academic pioneers in 1868 to the Free Speech Movement in 1964, Berkeley is a place where the brightest minds from across the globe come together to explore, ask questions and improve the world.
We maintain guidelines over the way that the UC Berkeley brand is expressed visually and in writing. Our brand guidelines define the use of our logos and marks, colors, fonts, photography, and graphic elements — and offer guidance for how to talk about our university.
