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9 de ene. de 2017 · Using this definition as a starting point, we can envision a framework that allows a business to develop an activist strategy. We should be clear in saying that activism doesn’t have to be progressive; it can be regressive as well.
24 de ene. de 2019 · “Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with their brands.”
A critical approach to Kotler and Sarkar's brand activism: a comparison to a theoretical framework of CSR, CC, and activism. Brand activism is a new emerging concept in the literature of practical strategic marketing.
Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and...
15 de nov. de 2018 · November 15, 2018. Christian Sarkar: Phil, we’ve just written a book called Brand Activism: From Purpose to Action, about the future of values-driven business. How should we put this transformation in context for readers? Philip Kotler: We think that all business will have to understand the importance of societal consent .
27 de jul. de 2023 · This paper offers an integrative conceptual framework to posit brand activism (BA) as an organisation-driven phenomenon pertaining to the strategic marketi.
et al., 2021), the first conceptualization was provided by Sarkar and Kotler (2018), who outlined the phenomenon as “the business efforts to promote, impede, or direct social, political, economic and/or environmental reform with the desire to improve society” (p. 468). Scholars define brand activism as an emerging marketing strat-
