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  1. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    Yet Whopper Detour increased the BK mobile app sales by three times during the nine-day promotion and by two times ever since the promotion ended. This campaign catapulted BK’s app from a...

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  3. www.adweek.com › agencies › how-fcb-continued-burger-kings-epic-trolling-legacyHow FCB Continued Burger King’s Epic Trolling Legacy With a ... -...

    “Whopper Detour” was a fairly intuitive idea that fits the ethos of the brand: any customer on the app, within 600 feet of one of the 14,000 McDonald’s locations in America, could unlock a deal...

  4. www.adweek.com › creativity › after-trolling-mcdonalds-burger-kings-app-wasAfter Trolling McDonald's, Burger King's App Was Downloaded 1 ......

    Burger King today said its app was downloaded more than 1 million times since Whopper Detour launched on Tuesday, and the app is currently No. 1 among free software in the Apple App Store. That...

  5. www.facebook.com › Adweek › postsAdweek - "Whopper Detour," Burger King's masterpiece of... |...

    "Whopper Detour," Burger King's masterpiece of trolling, won big at Cannes Lions. Take a look at how the whole thing came together.

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    • Burger King Whopper Detour campaign | Campaigns of the world
    • Burger King Whopper Detour campaign | Campaigns of the world
    • Burger King Whopper Detour Campaign | Burger king whopper, Burger king ...
    • The strategy behind the Burger King stunt that dominated Cannes ...

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