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21 de ago. de 2023 · Pains and gains are ways of looking at customer needs based on how a product or service can solve an existing customer problem (pain) and how a customer's life stands to benefit from a product or service (gain).
3 de oct. de 2017 · Repasemos el aspecto que tiene: El orden habitual en el que se cumplimenta es, primero, customer jobs, segundo, pains, y tercero, gains, aunque al final acabaremos rellenándolo de forma iterativa. A continuación, pasemos a explicar qué información va en cada espacio.
26 de jul. de 2019 · Unearth the power of understanding Pains & Gains in your marketing strategy. Learn to identify these critical elements in the customer journey and leverage them to enhance your value proposition and customer experience. This guide offers tools and actionable strategies for businesses of all sizes.
20 de sept. de 2017 · Gains: Es habitual confundirlo con los Pains. Los gains son las cosas añadidas que crees que tu cliente valoraría positivamente de la solución que le propones. Podría decirse que son los valores añadidos.
3 de ene. de 2024 · Understanding your customers’ pains and gains, and building them into your own value proposition, is an excellent way to move your business toward success. It takes some time, however, and you’ll need to explore each specific customer segment you wish to serve.
Gains – the benefits which the customer expects and needs, what would delight customers and the things which may increase likelihood of adopting a value proposition. Pains – the negative experiences, emotions and risks that the customer experiences in the process of getting the job done.
A simple way to clarify your customers jobs-to-be-done, pains and gains to design products and services they need and want. Works in conjunction with the Business Model Canvas.
