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26 de abr. de 2023 · Dove UK. 5.06K subscribers. Subscribed. 2.8K. 273K views 1 year ago #BodyConfidence #SelfEsteem #BeautyStandards. CW/TW: Sensitive content. This film features real stories about body appearance...
27 de abr. de 2023 · ENGLEWOOD CLIFFS, N.J., April 27, 2023 /PRNewswire/ -- The Dove Self-Esteem Project has released Cost of Beauty – a powerful new film illustrating the impact toxic beauty content on social...
By Shahnaz Mahmud on May 01 2023 - 5:00am. To jumpstart conversations about social media's impact on youth mental health, Dove released a new film, "Cost of Beauty," which leans into user-generated content. It tells the true story of a young woman struggling with emotional issues around her appearance—exacerbated by experiences online.
As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.
Results. The “Cost of Beauty” film has been viewed more than 19 million times across TikTok, Facebook, Instagram, YouTube and LinkedIn, and has been shared more than 20 thousand times on LinkedIn alone. The campaign has generated 95K+ petition signatures in support of the 2023 KOSA bill.
classic movies. all movies are in english. (some films have subtitles.)
Due to the sensitive nature of the subject, the film soft launched organically and immediately went viral. In only 10 days, there were 9.13m combined video views on Dove’s owned channels (Instagram, TikTok and YouTube) and an increase of 16.7k new followers – a 157% increase compared with the previous two-week period.
