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23 de nov. de 1989 · La campaña United Colors of Benetton ha sido diseñada para vender la multicolor línea de la marca italiana promocionando, al mismo tiempo, los valores de unidad y buena voluntad entre gente...
1989 – Black and White La marca siempre ha tenido un papel muy activo en la lucha contra el racismo. Así lo muestra esta campaña en la que, a través de imágenes rompedoras para la época, pretende concienciar de que el color de piel es simplemente eso, color.
7 de feb. de 2006 · The Benetton United Colors campaign illustrates how modern advertising has been radicalized into an explicitly political forum. Although lifestyle companies often attempt to associate their products with progressive social movements, Benetton was the first company to eliminate pictures of its products from its advertisements.
By Alexandra Genova. December 14, 2016 4:00 AM EST. T he dignity of David Kirby, who lay in a hospital bed dying of AIDS in 1990, is palpable. In his final moments, surrounded by his...
Fashion/social advertising (FSA) is a composite phenomenon, which involves different perspectives: on one hand, we can talk about FSA when fashion advertising addresses social issues; on the other hand, when social advertising is about fashion or goes against fashion.
30 de oct. de 2018 · En un momento muy oscuro para Europa Luciano Benetton quiso pintar de color la vida y la moda de una sociedad de luto. Su propuesta: un jersey de color amarillo flúor Tienda de United...
Graveyard. February 1991. In the midst of the Gulf War, Benetton decided to push a few buttons by releasing an advertisement that featured an image of a war cemetery. The ad caused controversy before it was ever even published.
