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A Wall Street Journal bestseller. The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore!
The key is creating what they call a "Fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction.
A fanocracy develops when an organization honors fans and consciously fosters meaningful connection among them. And beyond the financial benefits, a fanocracy spreads more joy and inspiration to the world at large! Download our free report to learn the elements to create a fanocracy in your organization. Download Now
7 de ene. de 2020 · In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran...
7 de ene. de 2020 · In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from ...
7 de ene. de 2020 · In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from ...
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
