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Theodore Levitt (Vollmerz, Main-Kinzig-Kreis, Alemania, 5 de marzo de 1925 - Belmont, Massachusetts, 28 de junio de 2006) fue un economista estadounidense y profesor de la escuela de negocios Harvard Business School (Cambridge, Massachusetts). [1]
Conoce la vida y obra de Theodore Levitt, autor de conceptos como la globalización y la miopía de marketing. Descubre sus libros, artículos y frases célebres sobre el mundo del marketing.
26 de feb. de 2014 · Un artículo que resume la vida y los aportes del profesor de Harvard, considerado un ícono del marketing y el mercadeo. Conoce sus conceptos clave como la globalización, la miopía y el mercado, y sus publicaciones más influyentes.
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.
20 de jul. de 2006 · Theodore Levitt was a pioneer in the field of marketing and a prolific author of influential books and articles. He transformed Harvard Business Review into a leading business magazine and popularized the concept of globalization.
A classic article by the late Harvard professor and editor of Harvard Business Review. He argues that technology drives the world toward a converging commonality and that companies should focus on global markets rather than local ones.
Theodore Levitt, a professor and former editor of Harvard Business Review, argues that industries fail when they focus on selling products rather than marketing to customers. He cites the railroad industry as an example of a failure to adapt to changing needs and preferences.
