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On 3 November 2014, Boomerang in Australia rebranded using the 2014 logo, as part of Boomerang's ongoing global rebrand.
In the logo, the kangaroo’s head is a hooked ‘7’ boomerang that is used ceremonially as a percussive, rhythmic instrument for ceremonial song and dance. The body and tail are boomerangs used for hunting or foraging for food, to defend clan and Country, or to connect with softwood to spark fire.
Boomerangs are an internationally recognised symbol of Australia. For Aboriginal people the boomerang is as old as creation and a symbol of the enduring strength of Aboriginal culture. The boomerang has also been a popular symbol for tourism and travel, with notions of visitors returning 'like a boomerang'.
12 de jun. de 2023 · Visitors to Australia cannot miss the sight of a boomerang, the colourfully painted angled throwing stick you spot in every gift shop. But the boomerang has a much deeper significance than the fluffy toy koalas, crocodile skin wallets and tea towels adorned with pictures of native birds it sits alongside at those airport souvenir ...
On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort. In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.
Boomerang’ was launched by the Associated Chambers of Manufactures of Australia. The boomerang logo was used by Australian manufacturing companies to show people that the goods were made in Australia, and to encourage them to buy locally made products. In 1986, the Australian Government at the time decided that a new logo was required. It
