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Tom Roach is a creative strategist who works at Jellyfish, a full-funnel marketing performance company. He also writes a blog about commercial creativity, AI, ROI, advertising and more.
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
– Tom Roach. The sales funnel is wrong but it’s here to...
- Marketing’s most marmite metric – Tom Roach
By thetomroach. 12th Oct 2022. 46 Comments. ROI is a mass of...
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
4 de mar. de 2021 · March 4, 2021. 6 min read. Award-winning marketing strategist Tom Roach, explains how to get long and short-term marketing tactics working in harmony, and reap the rewards. In this article. Short-termism and long-termism are both just wrong-termism – so says multiple Gold IPA Effectiveness award-winning marketing strategist Tom Roach.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
22 de abr. de 2021 · Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the agencies of the future.
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