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Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980. He continued as chairman of BCG until 1985.
Bruce Henderson is a #1 New York Times bestselling author and military historian who has written more than thirty nonfiction books. His latest book, Bridge to the Sun, tells the story of the Japanese American soldiers who fought in the Pacific in World War II.
Bruce Doolin Henderson (30 de abril de 1915 - 20 de julio de 1992) fue un empresario y experto en gestión estadounidense. Fundó Boston Consulting Group (BCG) en 1963 en Boston, Massachusetts y dirigió la firma como presidente y director ejecutivo hasta 1980.
Learn how Bruce Henderson, the founder of Boston Consulting Group, pioneered bold and innovative approaches to strategy and management consulting. Discover his ideas, writings, and legacy that shaped BCG and the industry.
En la década de 1970, Bruce D. Henderson, fundador de Boston Consulting Group, ideó The Product Portfolio (también conocido como BCG Matrix o Growth-share Matrix), que analizaría una cartera de productos comerciales exitosa basada en el crecimiento potencial y las cuotas de mercado. .
A classic article on business strategy by the founder of the Boston Consulting Group. It explains the concept of competitive exclusion and its implications for corporate strategy.
Learn about the founder of Boston Consulting Group, one of the most influential strategy consulting organizations in the world. Henderson popularized the “experience curve” and the “growth-share matrix” for business analysis.
