Resultado de búsqueda
20 de ago. de 1989 · Sheena Iyengar. 3.84. 6,575 ratings568 reviews. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?
26 de jul. de 2010 · TED. 23.8M subscribers. Subscribed. 12K. 906K views 13 years ago. http://www.ted.com Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she...
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Best-selling author of The Art of Choosing, which was named one of the best business books of 2010 by the Financial Times. Two-time TED mainstage speaker. In 2011, included as part of the “Thinkers 50” – the 50 Best business thinkers in the world. S.T. Lee Professor of Business at Columbia University.
15 de abr. de 2010 · April 15, 2010. Sheena Iyengar is the psychologist responsible for the famous jam experiment. You may have heard about it: At a luxury food store in Menlo Park, researchers set up a table offering...
1 de mar. de 2010 · Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected...
Título original: The art of choosing. Editorial: Gestión 2000. Año publicación: 2011. Temas: Empresa. Resumen y sinopsis de El arte de elegir de Sheena Iyengar. Ganador del Axiom Business Book Award 2010 Amazon best business books of the year.
