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The ability to sell a wider range of goods, in smaller quantities, while still making a profit, is now widely called a long tail strategy. Profiting from greater product diversity represents a significant change in optimal business strategy, which in ...
19 de abr. de 2007 · Volume 24, Issue 3. May 2007. Pages 274-276. Books reviewed in this issue: The Long Tail: Why the Future of Business Is Selling Less of More The Toyota Product Development System: Integrating People, Process and Technology Product Lifec...
11 de jul. de 2006 · In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.).
11 de jul. de 2006 · What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our...
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.
According to The Long Tail, the decline in commercial music sales, album sales in particular, as well as rock radio, results from all manner of music suppliers, mostly previously unavailable, mostly legal, offering digital music over the Internet.
8 de jul. de 2008 · "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes.
