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Hace 14 horas · Emotion Attribution Theory, proposed by Jesse Prinz, focuses on the role of emotion attributions in the experience and understanding of emotions. Key ideas and components of Prinz's theory include: Emotion Attribution : Prinz suggests that emotions are recognized through a process of attributing specific emotional states to oneself and others based on observed or perceived cues.
Hace 14 horas · The more positive experiences and emotions that a customer associates with a specific brand, the more likely they are to buy from that brand in the future, recommend it to friends, etc. The opposite is also true, meaning any feelings of discomfort, dissatisfaction, and regret will weaken the consumer's perception of the brand and make them less likely to return as a customer.
