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Saxonville Sausage Company • What are they key characteristics of the three product categories/segments that SSC is active in (product-target market-market size/share and trend-distribution etc) • How was the Vivio brand initially established and why is this a concern for Ann Banks?
11 de sept. de 2019 · Saxonville Sausage Company is analyzing how to grow their business, particularly their Italian sausage product called Vivio. They see opportunity in expanding distribution of Vivio since it is the only product experiencing growth.
Saxonville Sausage Company was facing declining sales in some product categories and sought to increase sales by marketing their Italian sausage brand Vivio nationally. Market research revealed two potential positioning strategies - "Family Connection" which emphasized meals with family, and "Creative Cooking" which emphasized new meal ideas. Further research showed customers more strongly ...
1 de jul. de 2015 · Saxonville Sausage Company is launching a national Italian sausage brand called Vivio. Currently Vivio has regional distribution in the Eastern US and generates $74 million in annual sales. To aid the national launch, Project Score was formed to determine the ideal positioning and name.
15 de jun. de 2007 · Saxonville Sausage, a $1.5 billion manufacturer of pork sausage products, is experiencing financial stress because its leading product lines have lately produced declining revenues in product categories that are realizing no growth. However, one product line, an Italian sausage brand named Vivio, has recently experienced a significant increase in revenues, as has the entire Italian sausage ...
15 de jun. de 2007 · Saxonville Sausage Company. Case -Reference no. 9-209-S10 Spanish language Subject category: Marketing Authors: Kate Moore (Harvard Business School) Published by: Harvard Business Publishing Originally published in: 2008 Version: 15 June 2007 Revision date: 10-May-2019
Saxonville sausage company Problem Statement Causes of the Problem Primary: Vivio’s lack of positioning methodology is preventing growth in an expanding market category. Secondary: 2007 profitability goals are in jeopardy Stagnant bratwurst and breakfast sausage markets 5C's SWOT.
