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21 de oct. de 2022 · Dan Wieden was a Portland native who worked as an advertising copywriter for McCann-Erickson. He and McCann-Erickson art director David Kennedy, left to work at William Cain whose client list ...
6 de oct. de 2022 · Dan Wieden co-founded Wieden+Kennedy and came up with Nike’s durable slogan. He was 77. Oregon native, who has died at age 77, co-founded Wieden+Kennedy and advised colleagues to ‘walk in ...
20 de ago. de 2009 · Dan Wieden, who first realized that a slight tweaking of Mr. Gilmore’s last words might make a good slogan for athletic gear, said the resonance of “Just Do It” was completely inadvertent ...
16 de oct. de 2022 · Dan Wieden was an ad man who found the inspiration to coin Nike’s famous phrase, “Just Do It.” His impact went beyond advertisements when in 1996, he and his family founded Caldera Arts, an ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). [2]
Dan Wieden and David Kennedy were aliens to this isolationist culture, just as they were to the culture of advertising, which both grew up despising - paradoxically, because both were, in their way, born into it. Dan's father, Duke Wieden, was the chairman of the Gerber agency, known as "the Grey Advertising of Portland."
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ earlier styled Wieden & Kennedy) is an American independent global advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.. Wieden+Kennedy is known for its unique and unconventional work culture that ...
