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'Whopper Detour,' Burger King's Masterpiece of Trolling, ... the campaign generated 3.5 billion earned media impressions and a 37-to-1 return on investment, according to the chain.
IntroductionIn the fast-food industry, where competition is fierce and brands are vying for consumer attention, innovative marketing campaigns can make a significant impact. Burger King, a global chain of hamburger fast food restaurants, has been known for its clever and sometimes cheeky marketing campaigns. One such campaign that garnered widespread attention and accolades was "The Whopper ...
THE WHOPPER DETOUR (2021) FCB NEW YORK, New York / BURGER KING / 2021. Campaign Campaign Layout (opens in a new tab) Overview. Credits. Overview. ... And, because of that, it was absurdly effective. BACKGROUND: At the time of this campaign, mobile ordering via apps had been growing 140% year on year.(2) ...
29 de ago. de 2019 · Pourtant, “le Whopper Detour est l’idée la plus indirecte qui soit pour gagner le Grand Prix Direct à Cannes”, estimait alors Machado. – Un beau coup RP pour une pure campagne promotionnelle Avec sa campagne “The Whopper Detour”, Burger King a réussi à impliquer des médias de tous horizons dans une campagne drive to store.
19 de dic. de 2023 · Burger King’s marketing campaigns are often designed to create memorable moments that stick in customers’ minds long after the campaign has ended. The “Whopper Detour” campaign, for ...
THE WHOPPER DETOUR (2021) FCB NEW YORK, New York / BURGER KING / 2021. Campaign Campaign (opens in a new tab) Overview. Credits. Overview. ... And, because of that, it was absurdly effective. BACKGROUND: At the time of this campaign, mobile ordering via apps had been growing 140% year on year.(2) ...
2 de jun. de 2020 · Agencia | FCB, New YorkSíguenos en:Facebook: https://www.facebook.com/PeruAdvertisingInstagram: https://www.instagram.com/peruadverting
