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  1. interbrand.com › thinking › best-global-brands-2020-methodologyBest Global Brands 2020: Methodology - Interbrand

    RBI determinations for Best Global Brands derive, depending on the brand, from one of three methods: commissioned market research, benchmarking against Role of Brand scores from client projects with brands in the same industry, or expert panel assessment. 3. Brand Strength. Brand Strength measures the ability of the brand to create loyalty and ...

  2. interbrand.com › newsroom › interbrands-15th-annual-best-global-brands-reportInterbrand’s 15th annual Best Global Brands Report - Interbrand

    NEW YORK, New York (October 9, 2014)— For the second year in a row, Apple and Google claim the top positions on Interbrand’s Best Global Brands ranking. Valued at USD $118.9 billion, Apple (#1) increased its brand value by 21 percent. Google (#2), valued at $107.43 billion, increased its brand value by 15 percent.

  3. interbrand.com › newsroom › interbrand-announces-best-japan-brands-2022Interbrand announces Best Japan Brands 2022 - Interbrand

    Interbrand Japan, Japan’s largest branding company (headquartered in Shibuya, Tokyo, President and CEO: Masahito Namiki), has announced Best Japan Brands 2022, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value. This is the 14th year these rankings have been announced.

  4. interbrand.com › best-global-brands › audiAudi - Interbrand

    Seeing the world with different eyes is what drives Audi. And so they dedicate every waking moment to shaping the future. Each day, Audi brings the world another little step forward – with their ideas, passion, and vision for the future of mobility.

  5. interbrand.com › newsroom › bgb-report-2017Interbrand releases 2017 Best Global Brands report - Interbrand

    25 de sept. de 2017 · NEW YORK, NY (September 25, 2017) — Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector.Now in its 18th year, this report’s theme is Growth in a Changing World, and examines three key components: People, Technology and Brands.

  6. interbrand.com › newsroom › interbrand-announces-best-spanish-brands-2023Interbrand announces Best Spanish Brands 2023 - Interbrand

    27 de feb. de 2024 · Spanish brands regain the value lost during the pandemic and surpass pre-2019 levels, according to Interbrand’s 2023 Best Spanish Brands report, the biennial study that includes the 30 most valuable brands in Spain. Zara leads the list for the fourth consecutive edition, with a value of 14,735 million euros, a 24% increase compared to 2021.

  7. interbrand.com › reportsReports - Interbrand

    Interbrand Reports. Campaigns. Best China Brands 2023: Report Download. Breakthrough Brands 2023: Report Download Special Report ... Download Brand Ranking. Best German Brands 2015: Download Brand Ranking. Breakthrough Brands 2021 Pre-Register Special Report. Breakthrough Brands 2022 Nominations Special