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5 de abr. de 2016 · April 5, 2016. G-Star RAW. It's about one in the afternoon in Amsterdam, and I'm talking to Pharrell Williams inside of a 30-foot-tall teepee, which itself is located inside G-Star RAW's global ...
27 de mar. de 2014 · In his statement, Williams referenced Adidas classics such as Stan Smiths and the three-stripe tracksuit. He has also brought in his excellently named company, Bionic Yarn, which uses plastic ...
10 de oct. de 2021 · Pharrell Williams has been fortunate enough to establish his streetwear label, putting his mark on fashion. And in 2010, he solidified his awareness for the environment and the waste issues with plastic and consumerism. Williams joined BIONIC yarn, a company he initially invested in, as their acting Creative Director and holds that position today.
BIONIC is a mission-driven materials science company built around the belief that performance and sustainability are not mutually exclusive. A producer of textiles, polymers, and other materials made from recovered, recycled, or regenerative sources, BIONIC first made its name manufacturing high-grade yarns and fabrics using rescued marine and coastal plastic that would otherwise have been ...
This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company Bionic Yarn on RAW for the Oceans, transforming recycled ocean plastic into denim. With established compatibilities in design ethos and creativity, Pharrell’s involvement with G-Star emerged to be natural fit, both being recognized for a shared pursuit of innovation.
Pharrell Lanscilo Williams (/ f ə ˈ r ɛ l /; born April 5, 1973), often known mononymously as Pharrell, is an American singer-songwriter, rapper, record producer, and fashion designer.He first became known as one half of the hip hop and R&B production duo the Neptunes, which he formed in 1992 with Chad Hugo. They produced 15 singles which peaked within the top ten of the Billboard Hot 100 ...
While Williams is no stranger to fashion – with collaborations already in the works with G-Star (on a line of denim featuring Bionic Yarn fabric, also set to debut this summer), Uniqlo, Comme des Garçons and Moncler, according to Elle — adidas is no stranger to teaming up with designers from the music world; Williams is the latest in a recent string of collaborations with artists ...
