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The Hidden Persuaders. Vance Packard. D. McKay Company, 1957 - Advertising - 275 pages. An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed ...
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, "The Hidden Persuaders" is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
5.0 out of 5 stars Hidden Persuaders. Reviewed in the United States on January 15, 2014. Verified Purchase. A classic look at the ad world and why we are brain washed into our purchasing behaviors. OLD is good and the ideas are still applicable. Read more. One person found this helpful. Helpful.
30 de dic. de 2007 · The volume I made off with was a 75-cent paperback of “The Hidden Persuaders” by Vance Packard. It did scandalize me, completely. But it did so by exposing the secret world of advertising and ...
This paper provides a historical approach to Packard's contribution and ideas in the context of recent theoretical insights into psychological processing and new persuasion practices. In Perloff's day, the idea of "hidden persuaders" was indeed a matter of bluff and, to some extent, hysteria. But no longer.
1 de jul. de 2007 · Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social ...
1 de jul. de 2007 · Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
