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Theodore Levitt (Vollmerz, Main-Kinzig-Kreis, Alemania, 5 de marzo de 1925 - Belmont, Massachusetts, 28 de junio de 2006) fue un economista estadounidense y profesor de la escuela de negocios Harvard Business School (Cambridge, Massachusetts). [1]
26 de feb. de 2014 · Es imposible pensar en marketing sin pensar en Theodore Levitt. Los aportes en este rubro del profesor emérito de la Escuela de Negocios de la Universidad de Harvard han dado forma al mercadeo como lo conocemos en la actualidad. ¡Descubre sus más reconocidos aportes!
Theodore Levitt fue un reputado economista americano, además profesor de la prestigiosa escuela de negocios Harvard Business School. También fue editor de la revista económica Harvard Business Review, en la que publicó sus grandes artículos.
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.
20 de jul. de 2006 · Harvard Business School Professor Emeritus Theodore (Ted) Levitt, a monumental and iconoclastic figure in the field of marketing and former editor of Harvard Business Review, who influenced generations of both scholars and practitioners with his groundbreaking, always provocative, and often controversial books and articles, died June ...
Theodore Levitt was a professor emeritus of marketing at Harvard Business School and former editor of Harvard Business Review. Many companies have become disillusioned with sales in the ...
In this widely quoted and anthologized article, first published in 1980, Theodore Levitt argues that “the history of every dead and dying ‘growth’ industry shows a self-deceiving cycle of...
